My Story
I was born and raised in Eugene, Oregon where I completed a 12-year Spanish Immersion program developing my love for languages, cultures, and travel. A decade ago I moved to the Bay Area after graduating from the University of Oregon (Go Ducks!) for a job that would eventually launch my career in tech.
Fast forward to today, I’m back in Lane County and I’ve completed 3 Salesforce implementations, earned 5 certifications, designed and built dozens of websites, and continue to do marketing and events.
I’d had many former colleagues reach out to me after I left a company, or they did, looking for tech help. I was limited with how much I could help them and decided to change that. I launched my business, Defined Strategies LLC, in January 2022 and am excited every time I get to help a new person, company, or nonprofit!
If you’re looking for a tech savvy business partner (who is fluent in Spanish) to setup and configure the software you use to reduce manual effort in your business, or a boost in your company’s digital presence through a website or social media marketing, contact me today! →
Blair Avery
My Passions
Child and animal welfare are two passions of mine. I fostered and adopted my dog Kirby through a local rescue, 4 All MuttKind in 2023. Starting my business has also given me the flexibility to volunteer. I am a Past President of the CLF Network and am an active member where I volunteer supporting local children and children’s charities.
